Marketing psychology, marketing tricks, big data and micro-targeting: here consumers will be informed about what’s behind various marketing campaigns. I will tell about all the options already existing to influence the buying decisions of potential customers – and what informed consumers can do about it. More than ever marketing is a question of morality. There are many new opportunities out there, but rather than reporting them to companies, I’d rather tell them to customers…
My qualification: Trained journalist, head of a PR course in Vienna for many years, over 15 years of experience as a brand developer
Book a SPEECH (30-90 min) to get an exciting input on this topic. Comprehensive know-how will be provided to you as part of a SEMINAR (one-day). Choose a WORKSHOP (one to several days) to work with me on specific optimizations in your company.
For bookings and appointment requests, please contact me directly: